However, despite being an industry giant, Google’s AdSense platform isn’t immune to the problem of ad fraud. This means that Google owns the top two ad serving solutions and has a massive lead over the competition. The top competitor of AdSense, according to Datanyze, is Google Ads-which has 16.64% market share. Meanwhile, Slintel estimates that AdSense has an 88.13% market share and has 703,965 current customers. For example, according to Datanyze, Google AdSense is on 978,456 websites and has a 61.24% market share as of August 28, 2022.
One of the biggest advertising channels used by modern marketing departments is Google AdSense-though estimates of AdSense’s market share vary from one source to the next. Over the years, there have been many developments in advertising that have helped businesses of all industries better reach their intended audiences with ads. Delivering targeted ads to your ideal customers is an excellent way to drive new sales and grow revenue.
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